Archive for April 14th, 2010

Climate change adverts banned

Wednesday, April 14th, 2010

A couple of TV adverts, which aimed at educating viewers on the eventual perils of global warming have been slammed and banned by the Advertising Standards Authority.

The adverts depicted flooding and drought, and cartoon images, along with nursery rhymes were used to demonstrate this.

However, the adverts came under fire after more than 900 complained, which led to an investigation by the ASA.

The investigation ultimately concluded that the adverts were misleading, and that the way in which they presented the effects of global warming were extremely exaggerated.

After the decision, Climate Change minister Ed Miliband accepted the decision and pledged that any new commercials would depict global warming in a truer light.

April 2010
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